Product Conversations: How we are widening the conversation on user-centric innovation
Hureo brings you Product Conversations–a series of videos that endeavour to widen the conversation on user-centric innovation, and empower people who are passionate about creating meaningful products and services.
Each Product Conversation series features Hureo’s founder, Anjeli Singh, hosting discussions with company founders, product managers, user research evangelists, and other stakeholders.
Product Conversations was born from the need to inspire larger discussions around user research and user-centric innovation–concepts that are quickly gaining traction in India today.
Says Anjeli Singh, founder of Hureo, “Back in 2015, when Hureo began its journey, user research was still the new kid on the block — people used to either confuse us with market research companies, or weren’t convinced of the benefits of user research. Today, more and more companies are realising the crucial importance of connecting with the user, in order to create products and services that users actually need, use, and love.”
In Product Conversations, we reach out to companies who believe in a user-centric approach; and dive deeper into their product journey, their growth as they adapt and change with the times, and their path to success. We believe these conversations can lead to deeper insights, inspiring people to create more meaningful products through empathy, and a better understanding of their users.
Product Conversation — Series 1:
In the first series of Product Conversations, Sachin Sharma, founder of Townscript–India’s leading online DIY marketplace–shares his entrepreneurial journey and the impact of user research on product development.
To find out more about Townscript’s formula for building a great product, including how they continue to successfully put customers first, while remaining focused in a reactive environment, and adapting quickly to technological change, tune in to Product Conversations here.
What’s next?
Going forward, we hope to create many more series with product and user research evangelists across diverse companies, taking ahead the conversation on user research. If you would like to participate as a guest speaker on Product Conversations, we invite you to write to us at talk@hureo.com.
This article was originally published on www.hureo.com
